Trends and issues in multicultural business communications in South A'frica
In South Africa we have lived in a society where separation of communities and racial groups has been the norm. Since 1994 the separation is being bridged as more individuals encounter people with different attitudes, value systems and cultural behavioural patterns in social and business environmen...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1858 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832593797431689216 |
|---|---|
| author | R Hugo-Burrows Hugo-Burrows |
| author_facet | R Hugo-Burrows Hugo-Burrows |
| author_sort | R Hugo-Burrows Hugo-Burrows |
| collection | DOAJ |
| description |
In South Africa we have lived in a society where separation of
communities and racial groups has been the norm. Since 1994 the
separation is being bridged as more individuals encounter people with
different attitudes, value systems and cultural behavioural patterns in
social and business environments. This leads to new avenues of
understanding, but also to a wider scope for misunderstanding and
unintentional miscommunication, especially in the business context.
The way in which people communicate in a business setting, varies from
culture to culture. Such variation occurs in all stages of development and
at all levels of culture. whether from one corporate culture to another, or
from one region, state or country to another. Although most rules of
business communication apply to the domestic business environment,
Intercultural business communication requires knowledge and skills that
differ from those within a specific culture. It is impossible to know all the
variations in business communication in a multicultural business society
like South Africa, but businesspeople can and should prepare themselves
for those experiences they are most likely to face in employee and
customer relations when conducting business in more than one culture.
This article probes the possibility of diminishing business
miscommunication in South Africa, by focussing on awareness of barriers
to multicultural marketing and management communication. Business
communication is defined as consisting of management as well as
marketing communication. A pilot survey on existing business
communication strategies in a large South African province is discussed.
This has pointed towards a more comprehensive research project, with
the aim of providing a three-tier model for effective multicultural marketing
communication strategies in a post-Mande/a South Africa.
|
| format | Article |
| id | doaj-art-c785d38886754afd893c8c6178fb1bfc |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-c785d38886754afd893c8c6178fb1bfc2025-01-20T08:49:08ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0117210.36615/jcsa.v17i2.1858Trends and issues in multicultural business communications in South A'fricaR Hugo-Burrows Hugo-Burrows0University of Stellenbosch In South Africa we have lived in a society where separation of communities and racial groups has been the norm. Since 1994 the separation is being bridged as more individuals encounter people with different attitudes, value systems and cultural behavioural patterns in social and business environments. This leads to new avenues of understanding, but also to a wider scope for misunderstanding and unintentional miscommunication, especially in the business context. The way in which people communicate in a business setting, varies from culture to culture. Such variation occurs in all stages of development and at all levels of culture. whether from one corporate culture to another, or from one region, state or country to another. Although most rules of business communication apply to the domestic business environment, Intercultural business communication requires knowledge and skills that differ from those within a specific culture. It is impossible to know all the variations in business communication in a multicultural business society like South Africa, but businesspeople can and should prepare themselves for those experiences they are most likely to face in employee and customer relations when conducting business in more than one culture. This article probes the possibility of diminishing business miscommunication in South Africa, by focussing on awareness of barriers to multicultural marketing and management communication. Business communication is defined as consisting of management as well as marketing communication. A pilot survey on existing business communication strategies in a large South African province is discussed. This has pointed towards a more comprehensive research project, with the aim of providing a three-tier model for effective multicultural marketing communication strategies in a post-Mande/a South Africa. https://journals.uj.ac.za/index.php/jcsa/article/view/1858cultural behavioural patternsunintentional miscommunicationcommunicateknowledge and skillsbarriersmulticultural |
| spellingShingle | R Hugo-Burrows Hugo-Burrows Trends and issues in multicultural business communications in South A'frica Communicare cultural behavioural patterns unintentional miscommunication communicate knowledge and skills barriers multicultural |
| title | Trends and issues in multicultural business communications in South A'frica |
| title_full | Trends and issues in multicultural business communications in South A'frica |
| title_fullStr | Trends and issues in multicultural business communications in South A'frica |
| title_full_unstemmed | Trends and issues in multicultural business communications in South A'frica |
| title_short | Trends and issues in multicultural business communications in South A'frica |
| title_sort | trends and issues in multicultural business communications in south a frica |
| topic | cultural behavioural patterns unintentional miscommunication communicate knowledge and skills barriers multicultural |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1858 |
| work_keys_str_mv | AT rhugoburrowshugoburrows trendsandissuesinmulticulturalbusinesscommunicationsinsouthafrica |