The Influence of Market Orientation on Competitive Advantage and Business Performance
This research aims to examine the influence of Market Orientation (OP) and Competitive Advantage (CA) on Business Performance (BP) through Batik Micro and Small Enterprises in Klampar Village. This research aims to help Micro and Small Batik Enterprises in Klampar Village apply research results to i...
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| Format: | Article |
| Language: | English |
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Universitas Brawijaya
2025-01-01
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| Series: | Wacana: Jurnal Sosial dan Humaniora |
| Subjects: | |
| Online Access: | https://wacana.ub.ac.id/index.php/wacana/article/view/1158 |
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| _version_ | 1849325283892527104 |
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| author | Muhammad Aufal Fresky Aufal Zainul Arifin Yusri Abdillah |
| author_facet | Muhammad Aufal Fresky Aufal Zainul Arifin Yusri Abdillah |
| author_sort | Muhammad Aufal Fresky Aufal |
| collection | DOAJ |
| description | This research aims to examine the influence of Market Orientation (OP) and Competitive Advantage (CA) on Business Performance (BP) through Batik Micro and Small Enterprises in Klampar Village. This research aims to help Micro and Small Batik Enterprises in Klampar Village apply research results to improve market orientation excellence and competitive advantage in all market conditions. The research method used is quantitative. This research was conducted on Batik Micro and Small Businesses in Klampar Village, Pamekasan Regency, with a research sample of 60 Micro and Small Business Owners using non-probability sampling techniques with a census (saturated) sampling approach. Data were analyzed using PLS (Partial Least Square). The results showed that four hypotheses were rejected, three had a significant impact, and hypothesis one had an insignificant impact.: Market Orientation has a significant effect on Competitive Advantage, Market Orientation has an insignificant effect on Business Performance, Competitive Advantage has a significant effect on the Performance of Micro and Small Batik Businesses, and Market Orientation has an indirect impact on Business Performance through Competitive Advantage. |
| format | Article |
| id | doaj-art-c76c18ebfb3b4ea4a2ed5d960844c060 |
| institution | Kabale University |
| issn | 1411-0199 2338-1884 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universitas Brawijaya |
| record_format | Article |
| series | Wacana: Jurnal Sosial dan Humaniora |
| spelling | doaj-art-c76c18ebfb3b4ea4a2ed5d960844c0602025-08-20T03:48:27ZengUniversitas BrawijayaWacana: Jurnal Sosial dan Humaniora1411-01992338-18842025-01-012814250https://doi.org/10.21776/ub.wacana.2025.028.01.05The Influence of Market Orientation on Competitive Advantage and Business PerformanceMuhammad Aufal Fresky Aufal0Zainul Arifin1Yusri Abdillah2Universitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaThis research aims to examine the influence of Market Orientation (OP) and Competitive Advantage (CA) on Business Performance (BP) through Batik Micro and Small Enterprises in Klampar Village. This research aims to help Micro and Small Batik Enterprises in Klampar Village apply research results to improve market orientation excellence and competitive advantage in all market conditions. The research method used is quantitative. This research was conducted on Batik Micro and Small Businesses in Klampar Village, Pamekasan Regency, with a research sample of 60 Micro and Small Business Owners using non-probability sampling techniques with a census (saturated) sampling approach. Data were analyzed using PLS (Partial Least Square). The results showed that four hypotheses were rejected, three had a significant impact, and hypothesis one had an insignificant impact.: Market Orientation has a significant effect on Competitive Advantage, Market Orientation has an insignificant effect on Business Performance, Competitive Advantage has a significant effect on the Performance of Micro and Small Batik Businesses, and Market Orientation has an indirect impact on Business Performance through Competitive Advantage.https://wacana.ub.ac.id/index.php/wacana/article/view/1158market orientation orientationcompetitive advantagebusiness performancemsmes |
| spellingShingle | Muhammad Aufal Fresky Aufal Zainul Arifin Yusri Abdillah The Influence of Market Orientation on Competitive Advantage and Business Performance Wacana: Jurnal Sosial dan Humaniora market orientation orientation competitive advantage business performance msmes |
| title | The Influence of Market Orientation on Competitive Advantage and Business Performance |
| title_full | The Influence of Market Orientation on Competitive Advantage and Business Performance |
| title_fullStr | The Influence of Market Orientation on Competitive Advantage and Business Performance |
| title_full_unstemmed | The Influence of Market Orientation on Competitive Advantage and Business Performance |
| title_short | The Influence of Market Orientation on Competitive Advantage and Business Performance |
| title_sort | influence of market orientation on competitive advantage and business performance |
| topic | market orientation orientation competitive advantage business performance msmes |
| url | https://wacana.ub.ac.id/index.php/wacana/article/view/1158 |
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