How gamification affects switching behaviors in the mobile-commerce platform: the role of customer engagement and switching cost
This study examines the relationship between gamification in m-commerce and customer switching behavior, with customer engagement as a mediator and switching costs as a moderator. Data was collected using a cross-sectional approach involving 356 respondents in Indonesia. PLS-SEM analysis with modera...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-08-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1608764/full |
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