Love at the first sight, does it truly exist? Examining the formation of implicit first impression on a new product image
First impression is an important concept in marketing as its effect is carried along over period of time and more stable. Research of first impressions within the marketing context tend to measure first impressions explicitly, yet literature suggests that implicit first impression is more stable and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2462270 |
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