Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behavior

Abstract The purpose of our study was to examine how individual complementors' development behaviors (specifically, diversity- and distinctiveness-oriented development behaviors) impact the performance of complementary goods on the platform. To achieve this, we employed fixed-effects regression...

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Main Authors: Xiaoxiao Zhou, Yuki Inoue
Format: Article
Language:English
Published: SpringerOpen 2024-11-01
Series:Future Business Journal
Subjects:
Online Access:https://doi.org/10.1186/s43093-024-00403-8
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author Xiaoxiao Zhou
Yuki Inoue
author_facet Xiaoxiao Zhou
Yuki Inoue
author_sort Xiaoxiao Zhou
collection DOAJ
description Abstract The purpose of our study was to examine how individual complementors' development behaviors (specifically, diversity- and distinctiveness-oriented development behaviors) impact the performance of complementary goods on the platform. To achieve this, we employed fixed-effects regression analysis and utilized panel data obtained from the free music platform “DOVA.” This study examines two aspects of the performance of complementor’s complementary goods: the highest performance related to the success of the platform ecosystem and the lowest performance related to platform ecosystem sustainment. The findings indicate that a high focus on diversity-oriented development behavior is positively correlated with the complementor's highest performance and negatively correlated with complementor's lowest performance. Additionally, distinctiveness-oriented development behavior also positively correlated with complementor's highest performance. However, low distinctiveness-oriented development behavior is negatively correlated with complementor's lowest performance. We reveal desirable development behaviors for complementary goods related to both content innovation and platform ecosystem sustainability. Based on these understandings, platform owners can target platform governance.
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spelling doaj-art-c7598fda787a43aab3dfd3187cf917f82025-08-20T02:32:08ZengSpringerOpenFuture Business Journal2314-72022314-72102024-11-0110111810.1186/s43093-024-00403-8Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behaviorXiaoxiao Zhou0Yuki Inoue1Department of Innovation Science, School of Environment and Society, Institute of Science TokyoDepartment of Industrial Engineering and Economics, School of Engineering, Institute of Science TokyoAbstract The purpose of our study was to examine how individual complementors' development behaviors (specifically, diversity- and distinctiveness-oriented development behaviors) impact the performance of complementary goods on the platform. To achieve this, we employed fixed-effects regression analysis and utilized panel data obtained from the free music platform “DOVA.” This study examines two aspects of the performance of complementor’s complementary goods: the highest performance related to the success of the platform ecosystem and the lowest performance related to platform ecosystem sustainment. The findings indicate that a high focus on diversity-oriented development behavior is positively correlated with the complementor's highest performance and negatively correlated with complementor's lowest performance. Additionally, distinctiveness-oriented development behavior also positively correlated with complementor's highest performance. However, low distinctiveness-oriented development behavior is negatively correlated with complementor's lowest performance. We reveal desirable development behaviors for complementary goods related to both content innovation and platform ecosystem sustainability. Based on these understandings, platform owners can target platform governance.https://doi.org/10.1186/s43093-024-00403-8Complementary goods development behaviorInnovationPlatform contentPerformancePlatform sustainment
spellingShingle Xiaoxiao Zhou
Yuki Inoue
Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behavior
Future Business Journal
Complementary goods development behavior
Innovation
Platform content
Performance
Platform sustainment
title Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behavior
title_full Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behavior
title_fullStr Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behavior
title_full_unstemmed Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behavior
title_short Performance of complementor’s complementary goods on platform ecosystems: the perspective of individual complementors' complementary goods development behavior
title_sort performance of complementor s complementary goods on platform ecosystems the perspective of individual complementors complementary goods development behavior
topic Complementary goods development behavior
Innovation
Platform content
Performance
Platform sustainment
url https://doi.org/10.1186/s43093-024-00403-8
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AT yukiinoue performanceofcomplementorscomplementarygoodsonplatformecosystemstheperspectiveofindividualcomplementorscomplementarygoodsdevelopmentbehavior