Internal branding and technostress among employees - the mediation role of employee wellbeing and moderating effects of digital internal communication
Integrating technology with communication makes work comfortable, but it simultaneously interrupts employees' personal life. Internal branding strategies attempts to improve employee's psychological and physiological wellbeing, yet the extensive integration of technology with work and work...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
|
| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825002562 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|