Marketing Approach in the Management of Higher Education Institutions
The purpose of this paper is to present relevant aspects of the marketing approach of the universities’ activities in the current market conditions of higher education institutions. Universities are placed in the position to find solutions to the problems of stakeholder characteristics and to the c...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Pitesti
2011-11-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2011_2_9.pdf |
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