Using social media for consumer interaction: An international comparison of winery adoption and activity
With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can differ by product line and geographical location. Further, for complex produc...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2018-12-01
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| Series: | Wine Economics and Policy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977418300486 |
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