Binary Classification of Customer’s Online Purchasing Behavior Using Machine Learning
The UK financial sector increasingly employs machine learning techniques to enhance revenue and understand customer behaviour. In this study, we develop a machine learning workflow for high classification accuracy and improved prediction confidence using a binary classification approach on a public...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
middle technical university
2023-06-01
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| Series: | Journal of Techniques |
| Subjects: | |
| Online Access: | https://journal.mtu.edu.iq/index.php/MTU/article/view/1226 |
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