The destination and local brand equity role in shaping tourist’s loyalty: the moderated mediation effect of age and number of visits
Abstract The current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty. It examines the direct influence of both destination brand equity and local brand equity on brand loyalty, as well...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-04-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-025-00489-8 |
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