Leksem piękno jako wartościujący składnik chrematonimów marketingowych
T The article concerns proper names of catering and service facilities containing the lexemes piękno (beauty), piękny (beautiful) or piękność (beautifulness). The analytical material includes 109 marketing chrematonyms collected in 2016–2020, e.g. from websites. Chrematonyms with the lexeme...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
University of Ostrava
2024-02-01
|
| Series: | Studia Slavica |
| Online Access: | https://dokumenty.osu.cz/ff/journals/studiaslavica/27-2/SS_23-2_Luc-Bortliczek.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | T The article concerns proper names of catering and service facilities containing the lexemes piękno (beauty), piękny (beautiful) or piękność (beautifulness). The analytical material includes 109 marketing chrematonyms collected in 2016–2020, e.g. from websites. Chrematonyms with the lexeme piękno (beauty) have been divided according to the assigned meanings, functions and the method of formation. The analyzed company names perform the persuasive function, creating a demand for a specific offer and/or convincing about the quality of the advertised service. |
|---|---|
| ISSN: | 1803-5663 2571-0281 |