Investigating the effect of consumer xenocentrism on purchase intention for foreign products
Background: Broadly defined as preference for another country rather than your own, xenocentrism in the context of consumer and consumption refers to willingness to purchase foreign products even if there are equivalent domestic products that are similar or even better in quality. Purpose: The aim o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2025-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2025/1821-34482502022E.pdf |
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