The Algorithm for Substantiating Development of Products of Functional and Specialized Purpose

In conditions of the current market situation marketing strategy, which covers substantiation, launching the new product to market and its further promotion are as important elements of the efficient enterprise work as product popularization and forming the positive attitude to it on the part of pot...

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Bibliographic Details
Main Authors: A. M. Marhunova, S. A. Kandratsenka, S. N. Vislavukhava
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2023-04-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
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Online Access:https://vest.rea.ru/jour/article/view/1617
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