Research on the reflection of cultural dimensions in international business

The objective of this research is to reveal the reflection of cultural dimensions in international business. The management of an international business is complex and varies according to culturally determined values. To achieve success in international business, it is necessary to understand how cu...

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Main Authors: Edita Leonavičienė, Aurelija Burinskienė
Format: Article
Language:English
Published: UAB Sustainability for Regions 2021-12-01
Series:Insights into Regional Development
Online Access:https://jssidoi.org/ird/article/87
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author Edita Leonavičienė
Aurelija Burinskienė
author_facet Edita Leonavičienė
Aurelija Burinskienė
author_sort Edita Leonavičienė
collection DOAJ
description The objective of this research is to reveal the reflection of cultural dimensions in international business. The management of an international business is complex and varies according to culturally determined values. To achieve success in international business, it is necessary to understand how cultural differences across and within countries affect it. Authors took under revision the international companies listed under the Nasdaq database (2021) and researched interlinks in the North-West region of Europe. The authors delivered the research in two stages. In the first stage, the authors constructed a matrix of cultural dimensions. Then formed the equation at the second step by using the Generalized Moments Method, which eliminates inaccurate assumptions. The authors used panel data analysis and constructed equations. The theoretical research results highlight the cultural dimensions identified in the 31 studies in the priority of attention. The authors' research proves that three main cultural dimensions affect the revenue of the international business. We came to the insight that the impact of culture in doing business globally is growing rapidly.
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issn 2669-0195
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publisher UAB Sustainability for Regions
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spelling doaj-art-c61bee45de604d308827db07dee51c772025-08-20T02:02:36ZengUAB Sustainability for RegionsInsights into Regional Development2669-01952021-12-013410111410.9770/IRD.2021.3.4(7)Research on the reflection of cultural dimensions in international businessEdita Leonavičienėhttps://orcid.org/0000-0001-6413-2051Aurelija Burinskienėhttps://orcid.org/0000-0002-4369-8870The objective of this research is to reveal the reflection of cultural dimensions in international business. The management of an international business is complex and varies according to culturally determined values. To achieve success in international business, it is necessary to understand how cultural differences across and within countries affect it. Authors took under revision the international companies listed under the Nasdaq database (2021) and researched interlinks in the North-West region of Europe. The authors delivered the research in two stages. In the first stage, the authors constructed a matrix of cultural dimensions. Then formed the equation at the second step by using the Generalized Moments Method, which eliminates inaccurate assumptions. The authors used panel data analysis and constructed equations. The theoretical research results highlight the cultural dimensions identified in the 31 studies in the priority of attention. The authors' research proves that three main cultural dimensions affect the revenue of the international business. We came to the insight that the impact of culture in doing business globally is growing rapidly.https://jssidoi.org/ird/article/87
spellingShingle Edita Leonavičienė
Aurelija Burinskienė
Research on the reflection of cultural dimensions in international business
Insights into Regional Development
title Research on the reflection of cultural dimensions in international business
title_full Research on the reflection of cultural dimensions in international business
title_fullStr Research on the reflection of cultural dimensions in international business
title_full_unstemmed Research on the reflection of cultural dimensions in international business
title_short Research on the reflection of cultural dimensions in international business
title_sort research on the reflection of cultural dimensions in international business
url https://jssidoi.org/ird/article/87
work_keys_str_mv AT editaleonaviciene researchonthereflectionofculturaldimensionsininternationalbusiness
AT aurelijaburinskiene researchonthereflectionofculturaldimensionsininternationalbusiness