To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021
This study focuses on 24 published augmented reality (AR) articles in top-tier SSCI indexed advertising and marketing journals with high SJR rankings between 2017 and 2021. Employing a content analysis frame of Yale and Gilly (1988), the study aims to provide insight for further AR-related research...
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| Format: | Article |
| Language: | English |
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Sakarya University
2022-06-01
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| Series: | Medya ve Kültür |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/2436522 |
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| _version_ | 1823859131356807168 |
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| author | Damla Karşu Cesur |
| author_facet | Damla Karşu Cesur |
| author_sort | Damla Karşu Cesur |
| collection | DOAJ |
| description | This study focuses on 24 published augmented reality (AR) articles in top-tier SSCI indexed advertising and marketing journals with high SJR rankings between 2017 and 2021. Employing a content analysis frame of Yale and Gilly (1988), the study aims to provide insight for further AR-related research that could “augment” the advertising and marketing literature. The findings reveal that most of the current articles were related to consumer behavior and primarily addressed scholars and managers. It is also observed that quantitative methodology and experiments were adopted mainly. The most statistical analysis performed in these articles was meditation analysis, while the research respondents were generally students. |
| format | Article |
| id | doaj-art-c5ee004204834bcfa1c9d0abeedbb934 |
| institution | Kabale University |
| issn | 2791-6979 |
| language | English |
| publishDate | 2022-06-01 |
| publisher | Sakarya University |
| record_format | Article |
| series | Medya ve Kültür |
| spelling | doaj-art-c5ee004204834bcfa1c9d0abeedbb9342025-02-11T08:18:02ZengSakarya UniversityMedya ve Kültür2791-69792022-06-0121668628To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021Damla Karşu Cesur0https://orcid.org/0000-0002-5876-5618SAKARYA ÜNİVERSİTESİThis study focuses on 24 published augmented reality (AR) articles in top-tier SSCI indexed advertising and marketing journals with high SJR rankings between 2017 and 2021. Employing a content analysis frame of Yale and Gilly (1988), the study aims to provide insight for further AR-related research that could “augment” the advertising and marketing literature. The findings reveal that most of the current articles were related to consumer behavior and primarily addressed scholars and managers. It is also observed that quantitative methodology and experiments were adopted mainly. The most statistical analysis performed in these articles was meditation analysis, while the research respondents were generally students.https://dergipark.org.tr/tr/download/article-file/2436522augmented realityaradvertisingmarketingcontent analysisartırılmış gerçeklikagreklamcılıkpazarlamai̇çerik analiziözdüşünümsel |
| spellingShingle | Damla Karşu Cesur To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021 Medya ve Kültür augmented reality ar advertising marketing content analysis artırılmış gerçeklik ag reklamcılık pazarlama i̇çerik analizi özdüşünümsel |
| title | To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021 |
| title_full | To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021 |
| title_fullStr | To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021 |
| title_full_unstemmed | To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021 |
| title_short | To Be Real, or Not To Be Real, That Is The Question: A Content Analysis of Augmented Reality Articles in Advertising and Marketing Journals from 2017 to 2021 |
| title_sort | to be real or not to be real that is the question a content analysis of augmented reality articles in advertising and marketing journals from 2017 to 2021 |
| topic | augmented reality ar advertising marketing content analysis artırılmış gerçeklik ag reklamcılık pazarlama i̇çerik analizi özdüşünümsel |
| url | https://dergipark.org.tr/tr/download/article-file/2436522 |
| work_keys_str_mv | AT damlakarsucesur toberealornottoberealthatisthequestionacontentanalysisofaugmentedrealityarticlesinadvertisingandmarketingjournalsfrom2017to2021 |