Specifics of Brand as Linguocultural Unit (Tula Text of Culture)
The semantic and pragmatic features of the brand as a linguocultural unit are described. The relevance of the study lies in the fact that considering the brand as a linguistic and cultural unit replenishes knowledge about the means that objectify the process of interaction between language and cultu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2023-05-01
|
| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/4553 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|