The Impact of Digital Trade on the Export Competitiveness of Enterprises—An Empirical Analysis Based on Listed Companies in the Yangtze River Economic Belt

With the in-depth development of globalization and informatization, digital trade, as an emerging form of trade, is gradually reshaping the global economic landscape and becoming a new engine for driving economic growth. Among them, the impact of digital trade on the export competitiveness of enterp...

Full description

Saved in:
Bibliographic Details
Main Authors: Lifan Yang, Weixin Yang, Longjiang Nan, Yuxun Gu
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/12/12/580
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:With the in-depth development of globalization and informatization, digital trade, as an emerging form of trade, is gradually reshaping the global economic landscape and becoming a new engine for driving economic growth. Among them, the impact of digital trade on the export competitiveness of enterprises in developing countries has become a common concern in academia. To reveal the causal relationship between the development of digital trade and the enhancement of export competitiveness in developing countries, this paper first constructs a theoretical model based on product quality heterogeneity and analyzes the impact of digital trade on the export competitiveness of enterprises on the basis of achieving supply and demand equilibrium; then, this paper constructs a comprehensive index system for measuring digital trade and enterprise export competitiveness, and establishes an empirical analysis model; on this basis, this paper uses the data of listed companies in the A-share market in the Yangtze River Economic Belt area from 2011 to 2021 for empirical analysis. The results of the empirical analysis show that for every one-unit increase in the level of digital trade development in the region, there will be a positive impact of 0.9041 units on the export competitiveness of enterprises. After a series of robustness tests and endogeneity analyses, the above empirical results are confirmed to be robust and reliable. Furthermore, this paper conducts a heterogeneity analysis and finally puts forward corresponding policy recommendations based on the above theoretical and empirical research results.
ISSN:2079-8954