Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional study
Abstract Background Pancreatic cancer (PC) has become one of the leading causes of cancer-related deaths worldwide. Social media platforms are widely used for health information dissemination because of their visual appeal and entertainment value. This study evaluates the content, quality, and relia...
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2025-05-01
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| Online Access: | https://doi.org/10.1186/s12889-025-23130-3 |
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| author | Yuting Lei Foqiang Liao Xin Li Yin Zhu |
| author_facet | Yuting Lei Foqiang Liao Xin Li Yin Zhu |
| author_sort | Yuting Lei |
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| description | Abstract Background Pancreatic cancer (PC) has become one of the leading causes of cancer-related deaths worldwide. Social media platforms are widely used for health information dissemination because of their visual appeal and entertainment value. This study evaluates the content, quality, and reliability of PC-related information on domestic short video platforms. Methods A total of 265 PC-related videos were retrieved from three short video-sharing platforms: TikTok, Bilibili, and Kwai. The Global Quality Scale (GQS) and the modified DISCERN score were employed to evaluate the quality and content of the videos, respectively. Correlation analysis was conducted to explore the relationships between different video variables. Results The overall quality of the video content was low, with median scores of 2 (IQR: 2–3) for both the GQS and the modified DISCERN score. Most of the videos related to PC were posted by healthcare professionals (219/265, 82.6%). Videos from specialists received more likes on short social video platforms than those from nonspecialists did (median: 678 vs. 270, P = 0.005). Educational videos scored highest in both the GQS (median: 3, IQR 2–3) and the modified DISCERN score (median: 2.5, IQR 2–3). There was a positive correlation between GQS and video duration (r = 0.31, P < 0.01) and the modified DISCERN score (r = 0.434, P < 0.001). Conclusion The quality and reliability of the videos on these platforms were generally unsatisfactory in terms of source and content. Videos produced by healthcare professionals or institutions are more informative in terms of comprehensiveness, quality of information, and reliability than are those produced by non-healthcare professionals. |
| format | Article |
| id | doaj-art-c5609280ca674ca1bd0a0d0d7713694e |
| institution | OA Journals |
| issn | 1471-2458 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | BMC |
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| series | BMC Public Health |
| spelling | doaj-art-c5609280ca674ca1bd0a0d0d7713694e2025-08-20T02:34:04ZengBMCBMC Public Health1471-24582025-05-012511910.1186/s12889-025-23130-3Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional studyYuting Lei0Foqiang Liao1Xin Li2Yin Zhu3Department of Gastroenterology, the First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityDepartment of Gastroenterology, the First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityDepartment of Gastroenterology, the First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityDepartment of Gastroenterology, the First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityAbstract Background Pancreatic cancer (PC) has become one of the leading causes of cancer-related deaths worldwide. Social media platforms are widely used for health information dissemination because of their visual appeal and entertainment value. This study evaluates the content, quality, and reliability of PC-related information on domestic short video platforms. Methods A total of 265 PC-related videos were retrieved from three short video-sharing platforms: TikTok, Bilibili, and Kwai. The Global Quality Scale (GQS) and the modified DISCERN score were employed to evaluate the quality and content of the videos, respectively. Correlation analysis was conducted to explore the relationships between different video variables. Results The overall quality of the video content was low, with median scores of 2 (IQR: 2–3) for both the GQS and the modified DISCERN score. Most of the videos related to PC were posted by healthcare professionals (219/265, 82.6%). Videos from specialists received more likes on short social video platforms than those from nonspecialists did (median: 678 vs. 270, P = 0.005). Educational videos scored highest in both the GQS (median: 3, IQR 2–3) and the modified DISCERN score (median: 2.5, IQR 2–3). There was a positive correlation between GQS and video duration (r = 0.31, P < 0.01) and the modified DISCERN score (r = 0.434, P < 0.001). Conclusion The quality and reliability of the videos on these platforms were generally unsatisfactory in terms of source and content. Videos produced by healthcare professionals or institutions are more informative in terms of comprehensiveness, quality of information, and reliability than are those produced by non-healthcare professionals.https://doi.org/10.1186/s12889-025-23130-3Pancreatic cancerShort videoHealth informationQualityReliabilityTikTok |
| spellingShingle | Yuting Lei Foqiang Liao Xin Li Yin Zhu Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional study BMC Public Health Pancreatic cancer Short video Health information Quality Reliability TikTok |
| title | Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional study |
| title_full | Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional study |
| title_fullStr | Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional study |
| title_full_unstemmed | Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional study |
| title_short | Quality and reliability evaluation of pancreatic cancer-related video content on social short video platforms: a cross-sectional study |
| title_sort | quality and reliability evaluation of pancreatic cancer related video content on social short video platforms a cross sectional study |
| topic | Pancreatic cancer Short video Health information Quality Reliability TikTok |
| url | https://doi.org/10.1186/s12889-025-23130-3 |
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