The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates
The coaching industry continues to develop, driven by emerging coaching practices and advancements in technology. This study conducted in partnership with EMCC Global used a survey method to explore coaches’ experiences across different areas of coaching practice including team coaching, group coach...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Oxford Brookes University
2025-08-01
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| Series: | International Journal of Evidence Based Coaching and Mentoring |
| Subjects: | |
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| _version_ | 1849235719056261120 |
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| author | Passmore, Jonathan Saraeva, Anastasiya Money, Kevin Diller, Sandra J. Mitchell , Alison |
| author_facet | Passmore, Jonathan Saraeva, Anastasiya Money, Kevin Diller, Sandra J. Mitchell , Alison |
| author_sort | Passmore, Jonathan |
| collection | DOAJ |
| description | The coaching industry continues to develop, driven by emerging coaching practices and advancements in technology. This study conducted in partnership with EMCC Global used a survey method to explore coaches’ experiences across different areas of coaching practice including team coaching, group coaching, AI and digital coaching. The survey also examined rates and variations in these rates. The results reveal that coaches are increasingly embracing different and digital coaching practices, but remain reserved about AI. Secondly it reveals the disparity in fee rates, which vary between different coaching services, who funders the service and geographical location. |
| format | Article |
| id | doaj-art-c54a4efe006d425eadf271775afebf9c |
| institution | Kabale University |
| issn | 1741-8305 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Oxford Brookes University |
| record_format | Article |
| series | International Journal of Evidence Based Coaching and Mentoring |
| spelling | doaj-art-c54a4efe006d425eadf271775afebf9c2025-08-20T04:02:41ZengOxford Brookes UniversityInternational Journal of Evidence Based Coaching and Mentoring1741-83052025-08-0123212814410.24384/xtys-jh57The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee ratesPassmore, Jonathan0https://orcid.org/0000-0003-0832-7510Saraeva, Anastasiya1https://orcid.org/0000-0003-2223-4310Money, Kevin2https://orcid.org/0000-0001-7445-2112Diller, Sandra J.3https://orcid.org/0000-0002-7188-7548Mitchell , Alison4https://ror.org/05v62cm79https://ror.org/05v62cm79https://ror.org/05v62cm79https://ror.org/01pmm8272https://ror.org/04ps1r162The coaching industry continues to develop, driven by emerging coaching practices and advancements in technology. This study conducted in partnership with EMCC Global used a survey method to explore coaches’ experiences across different areas of coaching practice including team coaching, group coaching, AI and digital coaching. The survey also examined rates and variations in these rates. The results reveal that coaches are increasingly embracing different and digital coaching practices, but remain reserved about AI. Secondly it reveals the disparity in fee rates, which vary between different coaching services, who funders the service and geographical location. coachingteam coaching and supervision feesteam and group coachingdigital coachingai coachingcoaching ethics |
| spellingShingle | Passmore, Jonathan Saraeva, Anastasiya Money, Kevin Diller, Sandra J. Mitchell , Alison The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates International Journal of Evidence Based Coaching and Mentoring coaching team coaching and supervision fees team and group coaching digital coaching ai coaching coaching ethics |
| title | The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates |
| title_full | The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates |
| title_fullStr | The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates |
| title_full_unstemmed | The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates |
| title_short | The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates |
| title_sort | developing landscape of coaching in the 2020s exploring coach attitudes towards digital ai team coaching cpd supervision risk taking and fee rates |
| topic | coaching team coaching and supervision fees team and group coaching digital coaching ai coaching coaching ethics |
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