The developing landscape of coaching in the 2020s : exploring coach attitudes towards digital, AI, team coaching, CPD, supervision, risk taking and fee rates
The coaching industry continues to develop, driven by emerging coaching practices and advancements in technology. This study conducted in partnership with EMCC Global used a survey method to explore coaches’ experiences across different areas of coaching practice including team coaching, group coach...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Oxford Brookes University
2025-08-01
|
| Series: | International Journal of Evidence Based Coaching and Mentoring |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The coaching industry continues to develop, driven by emerging coaching practices and advancements in technology. This study conducted in partnership with EMCC Global used a survey method to explore coaches’ experiences across different areas of coaching practice including team coaching, group coaching, AI and digital coaching. The survey also examined rates and variations in these rates. The results reveal that coaches are increasingly embracing different and digital coaching practices, but remain reserved about AI. Secondly it reveals the disparity in fee rates, which vary between different coaching services, who funders the service and geographical location. |
|---|---|
| ISSN: | 1741-8305 |