TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs.
Research on user churn prediction has been conducted across various domains for a long time. Among these, the gaming domain is characterized by its potential for diverse types of interactions between users. Due to this characteristic, many studies on churn prediction have considered the relationship...
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0321560 |
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| _version_ | 1849331506473861120 |
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| author | Minseop Lee Jiyoung Woo |
| author_facet | Minseop Lee Jiyoung Woo |
| author_sort | Minseop Lee |
| collection | DOAJ |
| description | Research on user churn prediction has been conducted across various domains for a long time. Among these, the gaming domain is characterized by its potential for diverse types of interactions between users. Due to this characteristic, many studies on churn prediction have considered the relationships between users and have primarily applied social network analysis. Recently, the use of Graph Neural Networks (GNNs) has been actively applied. However, existing studies utilizing GNNs have limitations as they use static graphs that do not effectively capture the dynamic nature of interactions that change over time. This study addresses these limitations by proposing a dynamic graph model for predicting user churn in games based on user interactions. Data are sourced from 10,000 users of 'Blade & Soul' by NCSOFT. The proposed model effectively captures changes in user behavior over time and predicts user churn with a focus on interactions among users. Experimental results reveal that the proposed model achieves a higher F1 score compared with conventional algorithms and static graph models. Dynamic graphs more accurately reflect changes in user behavior compared with static graphs, particularly in domains with active interactions such as massively multiplayer online role-playing games. This work highlights the significance of user churn prediction in the gaming industry and demonstrates the effectiveness of the predictive models that use dynamic graphs. |
| format | Article |
| id | doaj-art-c523c561153e4e5e9598ce193df45ed4 |
| institution | Kabale University |
| issn | 1932-6203 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-c523c561153e4e5e9598ce193df45ed42025-08-20T03:46:33ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01206e032156010.1371/journal.pone.0321560TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs.Minseop LeeJiyoung WooResearch on user churn prediction has been conducted across various domains for a long time. Among these, the gaming domain is characterized by its potential for diverse types of interactions between users. Due to this characteristic, many studies on churn prediction have considered the relationships between users and have primarily applied social network analysis. Recently, the use of Graph Neural Networks (GNNs) has been actively applied. However, existing studies utilizing GNNs have limitations as they use static graphs that do not effectively capture the dynamic nature of interactions that change over time. This study addresses these limitations by proposing a dynamic graph model for predicting user churn in games based on user interactions. Data are sourced from 10,000 users of 'Blade & Soul' by NCSOFT. The proposed model effectively captures changes in user behavior over time and predicts user churn with a focus on interactions among users. Experimental results reveal that the proposed model achieves a higher F1 score compared with conventional algorithms and static graph models. Dynamic graphs more accurately reflect changes in user behavior compared with static graphs, particularly in domains with active interactions such as massively multiplayer online role-playing games. This work highlights the significance of user churn prediction in the gaming industry and demonstrates the effectiveness of the predictive models that use dynamic graphs.https://doi.org/10.1371/journal.pone.0321560 |
| spellingShingle | Minseop Lee Jiyoung Woo TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs. PLoS ONE |
| title | TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs. |
| title_full | TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs. |
| title_fullStr | TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs. |
| title_full_unstemmed | TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs. |
| title_short | TempODEGraphNet: predicting user churn using dynamic social graphs and neural ODEs. |
| title_sort | tempodegraphnet predicting user churn using dynamic social graphs and neural odes |
| url | https://doi.org/10.1371/journal.pone.0321560 |
| work_keys_str_mv | AT minseoplee tempodegraphnetpredictinguserchurnusingdynamicsocialgraphsandneuralodes AT jiyoungwoo tempodegraphnetpredictinguserchurnusingdynamicsocialgraphsandneuralodes |