Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual Advertising
Owing to the increased video content consumption in recent years, the need for advanced contextual advertising methods that leverage increasing user engagement and relevance on advertisement-based video-on-demand platforms has increased. Traditional behavior-based advertisement targeting is waning,...
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IEEE
2025-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/10890950/ |
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| author | Waruna de Silva Anil Fernando |
| author_facet | Waruna de Silva Anil Fernando |
| author_sort | Waruna de Silva |
| collection | DOAJ |
| description | Owing to the increased video content consumption in recent years, the need for advanced contextual advertising methods that leverage increasing user engagement and relevance on advertisement-based video-on-demand platforms has increased. Traditional behavior-based advertisement targeting is waning, particularly owing to the recent strict privacy policies that favor user consent and privacy. This study proposes an innovative approach for integrating advanced natural language processing with multimodal analysis for video contextual advertising. To this end, transformer-based architectures, specifically BERTopic, computer vision techniques, and large language models were used to extract sets of topics from visual and textual video data automatically and systematically. The proposed framework decodes the taxonomy of content efficiently through videos in different levels of noise and languages. Empirical analysis of the YouTube-8M dataset shows the potential for the approach to change the paradigm in video advertising. Built to be scalable and easily adaptable, this solution can handle multifarious and complex user-generated content well, suited for a wide range of applications across various media platforms. |
| format | Article |
| id | doaj-art-c4eaf3cfafb8423284b88377ec6a9df7 |
| institution | OA Journals |
| issn | 2169-3536 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj-art-c4eaf3cfafb8423284b88377ec6a9df72025-08-20T02:15:28ZengIEEEIEEE Access2169-35362025-01-0113305973061210.1109/ACCESS.2025.354256210890950Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual AdvertisingWaruna de Silva0https://orcid.org/0009-0003-4707-3901Anil Fernando1Department of Computer and Information Sciences, University of Strathclyde, Glasgow, U.K.Department of Computer and Information Sciences, University of Strathclyde, Glasgow, U.K.Owing to the increased video content consumption in recent years, the need for advanced contextual advertising methods that leverage increasing user engagement and relevance on advertisement-based video-on-demand platforms has increased. Traditional behavior-based advertisement targeting is waning, particularly owing to the recent strict privacy policies that favor user consent and privacy. This study proposes an innovative approach for integrating advanced natural language processing with multimodal analysis for video contextual advertising. To this end, transformer-based architectures, specifically BERTopic, computer vision techniques, and large language models were used to extract sets of topics from visual and textual video data automatically and systematically. The proposed framework decodes the taxonomy of content efficiently through videos in different levels of noise and languages. Empirical analysis of the YouTube-8M dataset shows the potential for the approach to change the paradigm in video advertising. Built to be scalable and easily adaptable, this solution can handle multifarious and complex user-generated content well, suited for a wide range of applications across various media platforms.https://ieeexplore.ieee.org/document/10890950/Natural language processingvideo contextual advertisementsmultimodal fusiontopic modelingBERTopiccontextual taxonomy standards |
| spellingShingle | Waruna de Silva Anil Fernando Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual Advertising IEEE Access Natural language processing video contextual advertisements multimodal fusion topic modeling BERTopic contextual taxonomy standards |
| title | Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual Advertising |
| title_full | Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual Advertising |
| title_fullStr | Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual Advertising |
| title_full_unstemmed | Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual Advertising |
| title_short | Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual Advertising |
| title_sort | explainable video topics for content taxonomy a multimodal retrieval approach to industry compliant contextual advertising |
| topic | Natural language processing video contextual advertisements multimodal fusion topic modeling BERTopic contextual taxonomy standards |
| url | https://ieeexplore.ieee.org/document/10890950/ |
| work_keys_str_mv | AT warunadesilva explainablevideotopicsforcontenttaxonomyamultimodalretrievalapproachtoindustrycompliantcontextualadvertising AT anilfernando explainablevideotopicsforcontenttaxonomyamultimodalretrievalapproachtoindustrycompliantcontextualadvertising |