Pengaruh citra merek, kemasan dan iklan terhadap perilaku pembelian konsumen pada produk minuman isotonik Mizone di Surabaya
Brand image has an effect on buying behavior. Consumers, who have a positive image of the brand, tend to choose the brand when buying. In addition to brand image, the packaging and advertisement can slo affect buying behavior. Innovative packaging can provide benefits to the company exceeds the comp...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2015-10-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/471 |
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