A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences)
Providing organic food has many health and environmental benefits, nevertheless, the demand for inorganic food compared to organic is growing. The main objective of this study is to provide a behavioral model on buyers of organic products in terms of components, antecedents and consequences. This st...
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Iranian Association for Energy Economics
2021-02-01
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| Series: | Environmental Energy and Economic Research |
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| Online Access: | https://www.eeer.ir/article_118387_e86015b6d8472ca28be351a896580c25.pdf |
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| author | Roya Sharifi Bahram Kheiri Yalda Rahmati |
| author_facet | Roya Sharifi Bahram Kheiri Yalda Rahmati |
| author_sort | Roya Sharifi |
| collection | DOAJ |
| description | Providing organic food has many health and environmental benefits, nevertheless, the demand for inorganic food compared to organic is growing. The main objective of this study is to provide a behavioral model on buyers of organic products in terms of components, antecedents and consequences. This study has applied and mixed components. In the qualitative part, the Grounded theory is used and in the quantitative part, the technique of structural equations. Data were collected through semi-structured interviews and a completed questionnaire, where ten buyers were interviewed. Then, based on the systematic approach suggested by Strauss and Corbin on three main steps of open, axial and selective coding, the behavioral model of the buyers of organic products was presented in terms of components, antecedents and consequences. Finally, the validity of the developed theory was examined and hypotheses were developed. In the quantitative part, the results show that among the causal conditions, the price of organic products, trust, perceived health, advertising, supply of organic products and perceived value have a significant effect on buyers' behavior, while the characteristics of organic products and organic knowledge have no significant effect on buyer behavior. It was also found that buyers' behavior has a significant effect on increasing the share of the organic market and, consequently, on the environmental consequences, the growth of organic markets and the promotion of public health. Finally, it was conjectured via observation that social norms, systematic trust, individual norms, and environmental concerns would increase the share of the organic market further. |
| format | Article |
| id | doaj-art-c4b25110fca3428e982fab0529da316f |
| institution | OA Journals |
| issn | 2538-4988 2676-4997 |
| language | English |
| publishDate | 2021-02-01 |
| publisher | Iranian Association for Energy Economics |
| record_format | Article |
| series | Environmental Energy and Economic Research |
| spelling | doaj-art-c4b25110fca3428e982fab0529da316f2025-08-20T02:36:46ZengIranian Association for Energy EconomicsEnvironmental Energy and Economic Research2538-49882676-49972021-02-015111710.22097/eeer.2020.246921.1169118387A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences)Roya Sharifi0Bahram Kheiri1Yalda Rahmati2Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranDepartment of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, IranDepartment of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranProviding organic food has many health and environmental benefits, nevertheless, the demand for inorganic food compared to organic is growing. The main objective of this study is to provide a behavioral model on buyers of organic products in terms of components, antecedents and consequences. This study has applied and mixed components. In the qualitative part, the Grounded theory is used and in the quantitative part, the technique of structural equations. Data were collected through semi-structured interviews and a completed questionnaire, where ten buyers were interviewed. Then, based on the systematic approach suggested by Strauss and Corbin on three main steps of open, axial and selective coding, the behavioral model of the buyers of organic products was presented in terms of components, antecedents and consequences. Finally, the validity of the developed theory was examined and hypotheses were developed. In the quantitative part, the results show that among the causal conditions, the price of organic products, trust, perceived health, advertising, supply of organic products and perceived value have a significant effect on buyers' behavior, while the characteristics of organic products and organic knowledge have no significant effect on buyer behavior. It was also found that buyers' behavior has a significant effect on increasing the share of the organic market and, consequently, on the environmental consequences, the growth of organic markets and the promotion of public health. Finally, it was conjectured via observation that social norms, systematic trust, individual norms, and environmental concerns would increase the share of the organic market further.https://www.eeer.ir/article_118387_e86015b6d8472ca28be351a896580c25.pdfgreen marketingbuyer behavior modelorganic productsgrounded theorystructural equations |
| spellingShingle | Roya Sharifi Bahram Kheiri Yalda Rahmati A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences) Environmental Energy and Economic Research green marketing buyer behavior model organic products grounded theory structural equations |
| title | A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences) |
| title_full | A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences) |
| title_fullStr | A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences) |
| title_full_unstemmed | A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences) |
| title_short | A Behavioral Model for Buyers of Organic Products (Components, Antecedents and Consequences) |
| title_sort | behavioral model for buyers of organic products components antecedents and consequences |
| topic | green marketing buyer behavior model organic products grounded theory structural equations |
| url | https://www.eeer.ir/article_118387_e86015b6d8472ca28be351a896580c25.pdf |
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