Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping
The present research aims to analyze the influence of digital shopping on the traditional retail industry in Tamil Nadu. The present research executes a quantitative analysis utilizing the SPSS version 23 software package. A structured questionnaire survey technique is employed to gather the data fr...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Guadalajara
2024-09-01
|
| Series: | Mercados y Negocios |
| Subjects: | |
| Online Access: | https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7745 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850132205818347520 |
|---|---|
| author | Arumugam Deepa Arthanari Elangovan |
| author_facet | Arumugam Deepa Arthanari Elangovan |
| author_sort | Arumugam Deepa |
| collection | DOAJ |
| description | The present research aims to analyze the influence of digital shopping on the traditional retail industry in Tamil Nadu. The present research executes a quantitative analysis utilizing the SPSS version 23 software package. A structured questionnaire survey technique is employed to gather the data from the traditional retailers in Tamil Nadu. A judgment sampling strategy has been adopted for analysis. The objective of the method is to collect data relating to conventional retailers' perceptions of the impact of online shopping applications. Descriptive statistics, ANOVA, regression, and Pearson correlation analysis were performed in the research. The study's outcomes revealed that digital shopping significantly impacts the growth and profitability of the offline retail industry. Furthermore, the study also evaluates the socio-economic and psychological factors prompting the purchasing behavior of consumers in Tamil Nadu. The study recommends that traditional retailers enhance their strategies to improve their business over online retail marketers. |
| format | Article |
| id | doaj-art-c46d9b2dfe6d434a896d405a62b2fd7f |
| institution | OA Journals |
| issn | 2594-0163 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Universidad de Guadalajara |
| record_format | Article |
| series | Mercados y Negocios |
| spelling | doaj-art-c46d9b2dfe6d434a896d405a62b2fd7f2025-08-20T02:32:15ZengUniversidad de GuadalajaraMercados y Negocios2594-01632024-09-0153275010.32870/myn.vi53.7745609Unveiling the Disruptive Force: Analyzing the Impact of Digital ShoppingArumugam Deepa0https://orcid.org/0009-0003-8418-1223Arthanari Elangovan1Periyar UniversityPeriyar UniversityThe present research aims to analyze the influence of digital shopping on the traditional retail industry in Tamil Nadu. The present research executes a quantitative analysis utilizing the SPSS version 23 software package. A structured questionnaire survey technique is employed to gather the data from the traditional retailers in Tamil Nadu. A judgment sampling strategy has been adopted for analysis. The objective of the method is to collect data relating to conventional retailers' perceptions of the impact of online shopping applications. Descriptive statistics, ANOVA, regression, and Pearson correlation analysis were performed in the research. The study's outcomes revealed that digital shopping significantly impacts the growth and profitability of the offline retail industry. Furthermore, the study also evaluates the socio-economic and psychological factors prompting the purchasing behavior of consumers in Tamil Nadu. The study recommends that traditional retailers enhance their strategies to improve their business over online retail marketers.https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7745internetonline shoppingretailerprofitabilitygrowthcompetitiveness |
| spellingShingle | Arumugam Deepa Arthanari Elangovan Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping Mercados y Negocios internet online shopping retailer profitability growth competitiveness |
| title | Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping |
| title_full | Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping |
| title_fullStr | Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping |
| title_full_unstemmed | Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping |
| title_short | Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping |
| title_sort | unveiling the disruptive force analyzing the impact of digital shopping |
| topic | internet online shopping retailer profitability growth competitiveness |
| url | https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7745 |
| work_keys_str_mv | AT arumugamdeepa unveilingthedisruptiveforceanalyzingtheimpactofdigitalshopping AT arthanarielangovan unveilingthedisruptiveforceanalyzingtheimpactofdigitalshopping |