Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms
Abstract This research investigates the factors influencing the demand for streaming highlight videos of Chinese Super League (CSL) games during the 2022 and 2023 seasons on three major streaming platforms in China: Tencent Sports, CCTV Streaming, and CSL’s official Weibo account. Using three negati...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-03-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04587-4 |
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