Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms
Abstract This research investigates the factors influencing the demand for streaming highlight videos of Chinese Super League (CSL) games during the 2022 and 2023 seasons on three major streaming platforms in China: Tencent Sports, CCTV Streaming, and CSL’s official Weibo account. Using three negati...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-03-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04587-4 |
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| _version_ | 1850057266826313728 |
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| author | Shanshan Li Kihan Kim |
| author_facet | Shanshan Li Kihan Kim |
| author_sort | Shanshan Li |
| collection | DOAJ |
| description | Abstract This research investigates the factors influencing the demand for streaming highlight videos of Chinese Super League (CSL) games during the 2022 and 2023 seasons on three major streaming platforms in China: Tencent Sports, CCTV Streaming, and CSL’s official Weibo account. Using three negative binomial regression models, the study reveals distinct demand patterns across platforms, indicating that demand depends on the platform delivering the videos. For instance, viewers on Tencent Sports and Weibo preferred unexpected game outcomes and games between teams with strong championship records, while CCTV Streaming viewers showed different preferences. Across all platforms, the longer availability of highlight videos increased viewership. Theoretical and practical implications are discussed, along with directions for future research. |
| format | Article |
| id | doaj-art-c4699e882fd74fdb92d0c0753480f782 |
| institution | DOAJ |
| issn | 2662-9992 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj-art-c4699e882fd74fdb92d0c0753480f7822025-08-20T02:51:28ZengSpringer NatureHumanities & Social Sciences Communications2662-99922025-03-0112111210.1057/s41599-025-04587-4Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platformsShanshan Li0Kihan Kim1School of Sports Science and Physical Education, Nanjing Normal UniversityDepartment of Physical Education & Institute of Sports Science, Seoul National UniversityAbstract This research investigates the factors influencing the demand for streaming highlight videos of Chinese Super League (CSL) games during the 2022 and 2023 seasons on three major streaming platforms in China: Tencent Sports, CCTV Streaming, and CSL’s official Weibo account. Using three negative binomial regression models, the study reveals distinct demand patterns across platforms, indicating that demand depends on the platform delivering the videos. For instance, viewers on Tencent Sports and Weibo preferred unexpected game outcomes and games between teams with strong championship records, while CCTV Streaming viewers showed different preferences. Across all platforms, the longer availability of highlight videos increased viewership. Theoretical and practical implications are discussed, along with directions for future research.https://doi.org/10.1057/s41599-025-04587-4 |
| spellingShingle | Shanshan Li Kihan Kim Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms Humanities & Social Sciences Communications |
| title | Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms |
| title_full | Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms |
| title_fullStr | Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms |
| title_full_unstemmed | Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms |
| title_short | Factors affecting audience demand for professional football game videos: an analysis of post-game highlight videos on streaming platforms |
| title_sort | factors affecting audience demand for professional football game videos an analysis of post game highlight videos on streaming platforms |
| url | https://doi.org/10.1057/s41599-025-04587-4 |
| work_keys_str_mv | AT shanshanli factorsaffectingaudiencedemandforprofessionalfootballgamevideosananalysisofpostgamehighlightvideosonstreamingplatforms AT kihankim factorsaffectingaudiencedemandforprofessionalfootballgamevideosananalysisofpostgamehighlightvideosonstreamingplatforms |