Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoR

People’s understanding of topics and concepts such as risk, sustainability, and intelligence can be important for psychological researchers and policymakers alike. One underexplored way of accessing this information is to use free associations to map people’s mental representations. In this tutorial...

Full description

Saved in:
Bibliographic Details
Main Authors: Samuel Aeschbach, Rui Mata, Dirk U. Wulff
Format: Article
Language:English
Published: Ubiquity Press 2025-01-01
Series:Journal of Cognition
Subjects:
Online Access:https://account.journalofcognition.org/index.php/up-j-jc/article/view/407
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1823859353464078336
author Samuel Aeschbach
Rui Mata
Dirk U. Wulff
author_facet Samuel Aeschbach
Rui Mata
Dirk U. Wulff
author_sort Samuel Aeschbach
collection DOAJ
description People’s understanding of topics and concepts such as risk, sustainability, and intelligence can be important for psychological researchers and policymakers alike. One underexplored way of accessing this information is to use free associations to map people’s mental representations. In this tutorial, we describe how free association responses can be collected, processed, mapped, and compared across groups using the R package associatoR. We discuss study design choices and different approaches to uncovering the structure of mental representations using natural language processing, including the use of embeddings from large language models. We posit that free association analysis presents a powerful approach to revealing how people and machines represent key social and technological issues.
format Article
id doaj-art-c4337f4ddd484cf485c0ed189f5c92af
institution Kabale University
issn 2514-4820
language English
publishDate 2025-01-01
publisher Ubiquity Press
record_format Article
series Journal of Cognition
spelling doaj-art-c4337f4ddd484cf485c0ed189f5c92af2025-02-11T05:36:32ZengUbiquity PressJournal of Cognition2514-48202025-01-01813310.5334/joc.407406Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoRSamuel Aeschbach0https://orcid.org/0000-0002-6167-4901Rui Mata1https://orcid.org/0000-0002-1679-906XDirk U. Wulff2https://orcid.org/0000-0002-4008-8022Center for Adaptive Rationality, Max Planck Institute for Human Development, Berlin, DE; Center for Cognitive and Decision Sciences, University of Basel, BaselCenter for Cognitive and Decision Sciences, University of Basel, BaselCenter for Adaptive Rationality, Max Planck Institute for Human Development, Berlin, DE; Center for Cognitive and Decision Sciences, University of Basel, BaselPeople’s understanding of topics and concepts such as risk, sustainability, and intelligence can be important for psychological researchers and policymakers alike. One underexplored way of accessing this information is to use free associations to map people’s mental representations. In this tutorial, we describe how free association responses can be collected, processed, mapped, and compared across groups using the R package associatoR. We discuss study design choices and different approaches to uncovering the structure of mental representations using natural language processing, including the use of embeddings from large language models. We posit that free association analysis presents a powerful approach to revealing how people and machines represent key social and technological issues.https://account.journalofcognition.org/index.php/up-j-jc/article/view/407free associationmental representationsintelligencegenerative air package
spellingShingle Samuel Aeschbach
Rui Mata
Dirk U. Wulff
Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoR
Journal of Cognition
free association
mental representations
intelligence
generative ai
r package
title Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoR
title_full Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoR
title_fullStr Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoR
title_full_unstemmed Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoR
title_short Mapping Mental Representations With Free Associations: A Tutorial Using the R Package associatoR
title_sort mapping mental representations with free associations a tutorial using the r package associator
topic free association
mental representations
intelligence
generative ai
r package
url https://account.journalofcognition.org/index.php/up-j-jc/article/view/407
work_keys_str_mv AT samuelaeschbach mappingmentalrepresentationswithfreeassociationsatutorialusingtherpackageassociator
AT ruimata mappingmentalrepresentationswithfreeassociationsatutorialusingtherpackageassociator
AT dirkuwulff mappingmentalrepresentationswithfreeassociationsatutorialusingtherpackageassociator