Phenomena Systematization of Marketing Digitalization: Concept and Implementation

Phenomena Systematization of Marketing Digitalization: Concept and Implementation

The article is devoted to the research and systematization of the current state and development of marketing digitalization phenomena. The methodological base includes system-wide methods of system analysis, categorization and classification, elements from theories of general marketing and informati...

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Bibliographic Details
Main Authors: E. Yu. Suslov, D. V. Minaev
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2021-06-01
Series:Управленческое консультирование
Subjects:
digitalization
marketing technologies
digital ethics
digital marketing functionality
intellectronica
ontology
dikw
Online Access:https://www.acjournal.ru/jour/article/view/1680
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