Staying on the Top: A Case Study of Johnson&Johnson

Staying on the Top: A Case Study of Johnson&Johnson

Favourite of contemporary economic model is the area with an unusual name - Peripherals. In terms of the renowned McKinsey’s experts, «periphery» means the new, emerging markets or newly established companies in any sector. It is the periphery where the latest technology and products with breakthro...

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Bibliographic Details
Main Author: Mikhail Salazkin
Format: Article
Language:English
Published: National Research University Higher School of Economics 2007-03-01
Series:Foresight and STI Governance
Subjects:
Corporate Foresight
future markets
Online Access:https://foresight-journal.hse.ru/article/view/19622
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