An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers
In the past few years, the popularity of Indian soap operas has skyrocketed in Turkey, especially in 2016 due to Is Pyaar Ko Kya Naam Doon? (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Indian soap operas in Turkey. The study was conducted through qualita...
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| Format: | Article |
| Language: | English |
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Marmara University
2022-06-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/1746335 |
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| author | Yeliz Yücel Yeşim Ceren Çapraz |
| author_facet | Yeliz Yücel Yeşim Ceren Çapraz |
| author_sort | Yeliz Yücel |
| collection | DOAJ |
| description | In the past few years, the popularity of Indian soap operas has skyrocketed in Turkey, especially in 2016 due to Is Pyaar Ko Kya Naam Doon? (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Indian soap operas in Turkey. The study was conducted through qualitative research with semi-structured in-depth interviews with 30 female viewers between the ages of 22-60, who were primarily homemakers. This article has revealed five uses and gratifications of Turkish female viewers for watching Indian soaps: Identification, Guilty Pleasure, Relaxation and Escape, Moral Support, and Idealization. Results show that watching Indian soap operas is affected directly by participants’ favorability toward keeping social order (religious, traditional, and familial values) in the right way, their perceived concept of female power, and their willingness to live traditionally. The most unexpected and remarkable finding of this research is the use of watching Indian soaps as a protest against Turkish serials that include sexually explicit content and morally corruptive scenes. Unlike watching Westerner soaps, resistance cannot be found in the uses and gratifications of watching Indian soaps. |
| format | Article |
| id | doaj-art-c387b85729794eb59d3ca37528fe9737 |
| institution | Kabale University |
| issn | 2630-6220 |
| language | English |
| publishDate | 2022-06-01 |
| publisher | Marmara University |
| record_format | Article |
| series | Türkiye İletişim Araştırmaları Dergisi |
| spelling | doaj-art-c387b85729794eb59d3ca37528fe97372025-01-26T18:31:08ZengMarmara UniversityTürkiye İletişim Araştırmaları Dergisi2630-62202022-06-014011610.17829/turcom.9314643An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female ViewersYeliz Yücel0https://orcid.org/0000-0002-4327-3303Yeşim Ceren Çapraz1https://orcid.org/0000-0001-5801-4163GALATASARAY UNIVERSITYgalatasaray üniversitesiIn the past few years, the popularity of Indian soap operas has skyrocketed in Turkey, especially in 2016 due to Is Pyaar Ko Kya Naam Doon? (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Indian soap operas in Turkey. The study was conducted through qualitative research with semi-structured in-depth interviews with 30 female viewers between the ages of 22-60, who were primarily homemakers. This article has revealed five uses and gratifications of Turkish female viewers for watching Indian soaps: Identification, Guilty Pleasure, Relaxation and Escape, Moral Support, and Idealization. Results show that watching Indian soap operas is affected directly by participants’ favorability toward keeping social order (religious, traditional, and familial values) in the right way, their perceived concept of female power, and their willingness to live traditionally. The most unexpected and remarkable finding of this research is the use of watching Indian soaps as a protest against Turkish serials that include sexually explicit content and morally corruptive scenes. Unlike watching Westerner soaps, resistance cannot be found in the uses and gratifications of watching Indian soaps.https://dergipark.org.tr/tr/download/article-file/1746335pembe dizilerhint pembe dizilerikullanımlar ve doyumlarkadın i̇zleyicilerev kadınlarısoap operasindian soap operasuses and gratificationsfemale viewersfemale homemakers |
| spellingShingle | Yeliz Yücel Yeşim Ceren Çapraz An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers Türkiye İletişim Araştırmaları Dergisi pembe diziler hint pembe dizileri kullanımlar ve doyumlar kadın i̇zleyiciler ev kadınları soap operas indian soap operas uses and gratifications female viewers female homemakers |
| title | An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers |
| title_full | An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers |
| title_fullStr | An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers |
| title_full_unstemmed | An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers |
| title_short | An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers |
| title_sort | alternative for turkish serials uses and gratifications of watching indian soap operas by turkish female viewers |
| topic | pembe diziler hint pembe dizileri kullanımlar ve doyumlar kadın i̇zleyiciler ev kadınları soap operas indian soap operas uses and gratifications female viewers female homemakers |
| url | https://dergipark.org.tr/tr/download/article-file/1746335 |
| work_keys_str_mv | AT yelizyucel analternativeforturkishserialsusesandgratificationsofwatchingindiansoapoperasbyturkishfemaleviewers AT yesimcerencapraz analternativeforturkishserialsusesandgratificationsofwatchingindiansoapoperasbyturkishfemaleviewers AT yelizyucel alternativeforturkishserialsusesandgratificationsofwatchingindiansoapoperasbyturkishfemaleviewers AT yesimcerencapraz alternativeforturkishserialsusesandgratificationsofwatchingindiansoapoperasbyturkishfemaleviewers |