Pengaruh kualitas interaksi dari pengembangan model Brady Cronin terhadap loyalitas nasabah
Loyalitas nasabah merupakan salah satu kunci untuk menjaga kelangsungan operasional perbankan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas interaksi terhadap loyalitas nasabah secara langsung dan tidak langsung melalui komitmen nasabah. Penelitian ini menggunakan model persamaan stru...
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Main Authors: | Susriyanti Susriyanti, Nanik Istianianingsih |
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Format: | Article |
Language: | English |
Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-09-01
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Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
Subjects: | |
Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/3924 |
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