Antecedents of eWOM communication among users of mobile food ordering applications
With the rapid progress of digitalization and the increasing use of social media, understanding the mechanisms that drive electronic word of mouth (eWOM) is crucial for businesses wishing to form a positive image and formulate an effective development strategy. The study aims to identify the factors...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2025-03-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2025/1727 |
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