The Moral Foundations of Populist Communication: A Semantic Network Analysis of Political Parties’ Social Media Discourse in a Multiparty System
Social media have transformed political campaigning by enabling direct interaction between politicians and voters, becoming a key tool for shaping public opinion. Moral language is pivotal in this dynamic as it captures attention in an overly information-saturated social media environment and wields...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251357271 |
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