What does it take to drive young consumers to purchase green food? Perceived usefulness, environmental problem, or fear of pandemic recurrence?
Guided by attribution theory, this study aims to examine the influence of perceived usefulness and perceived deterioration of environmental problems on young consumers’ purchase intentions for green food in China. Furthermore, to test the mediating effects of a healthy lifestyle and attitude towards...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Food & Agriculture |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311932.2024.2413917 |
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