Language of Signs: A Multimodal Analysis of Celebrity-Endorsed Advertisements on Nigeria’s Social Media

Language of Signs: A Multimodal Analysis of Celebrity-Endorsed Advertisements on Nigeria’s Social Media

In today’s advertising landscape, celebrity endorsements on social media have become essential, merging linguistic and multimodal elements to craft engaging stories. This study uses a linguistic multimodal analysis framework to explore how language interacts with visual and linguistic components in...

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Bibliographic Details
Main Authors: Olayiwola Mofoluwalope ADEDOJA, Praise Anuoluwapo TOYINBO, Morenike Busayo OYINLADE
Format: Article
Language:English
Published: Department of General Studies, Afe Babalola University, Ado-Ekiti 2025-06-01
Series:ABUAD Journal of the Humanities-AGIDIGBO
Subjects:
Linguistic Analysis
Multimodal Analysis
Celebrity Endorsement
Social Media Advertising
Digital Communication
Online Access:https://www.journals.abuad.edu.ng/index.php/agidigbo/article/view/1647
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