APA (7th ed.) Citation

John, J. K., Kilumile, J. W., Makorere, R., Mrisha, S. H., Nyagawa, M., & Hussein, M. M. From business-to-consumer interactions to brand equity: Driving social commerce purchase intentions. Taylor & Francis Group.

Chicago Style (17th ed.) Citation

John, Johakim Katekele, Jerum William Kilumile, Robert Makorere, Samuel Hudson Mrisha, Merry Nyagawa, and Mohammed Miraji Hussein. From Business-to-consumer Interactions to Brand Equity: Driving Social Commerce Purchase Intentions. Taylor & Francis Group.

MLA (9th ed.) Citation

John, Johakim Katekele, et al. From Business-to-consumer Interactions to Brand Equity: Driving Social Commerce Purchase Intentions. Taylor & Francis Group.