Social Mobility and the Social Representation of Sparkling Wine in Brazil and France
Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production a...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2021-04-01
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| Series: | Wine Economics and Policy |
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| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/8873 |
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| author | Marcos Vinícius Araujo Grégory Lo Monaco Kelly Lissandra Bruch |
| author_facet | Marcos Vinícius Araujo Grégory Lo Monaco Kelly Lissandra Bruch |
| author_sort | Marcos Vinícius Araujo |
| collection | DOAJ |
| description | Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence.
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| format | Article |
| id | doaj-art-c2b24ed93c674a42b3e692c4af91cbf2 |
| institution | Kabale University |
| issn | 2213-3968 2212-9774 |
| language | English |
| publishDate | 2021-04-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-c2b24ed93c674a42b3e692c4af91cbf22025-08-20T03:28:05ZengFirenze University PressWine Economics and Policy2213-39682212-97742021-04-0110110.36253/wep-8873Social Mobility and the Social Representation of Sparkling Wine in Brazil and FranceMarcos Vinícius Araujo0Grégory Lo Monaco1Kelly Lissandra Bruch2Universidade Federal do Rio Grande do Sul, Centro de Estudos e Pesquisas em Agronegócios / Aix Marseille Université, Laboratoire de Psychologie Sociale UR849Aix Marseille Université, Laboratoire ADEF UR 4671Universidade Federal do Rio Grande do Sul, Centro de Estudos e Pesquisas em AgronegóciosWine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence. https://oaj.fupress.net/index.php/wep/article/view/8873social originssocial representationwine culturesocial normswine consumption |
| spellingShingle | Marcos Vinícius Araujo Grégory Lo Monaco Kelly Lissandra Bruch Social Mobility and the Social Representation of Sparkling Wine in Brazil and France Wine Economics and Policy social origins social representation wine culture social norms wine consumption |
| title | Social Mobility and the Social Representation of Sparkling Wine in Brazil and France |
| title_full | Social Mobility and the Social Representation of Sparkling Wine in Brazil and France |
| title_fullStr | Social Mobility and the Social Representation of Sparkling Wine in Brazil and France |
| title_full_unstemmed | Social Mobility and the Social Representation of Sparkling Wine in Brazil and France |
| title_short | Social Mobility and the Social Representation of Sparkling Wine in Brazil and France |
| title_sort | social mobility and the social representation of sparkling wine in brazil and france |
| topic | social origins social representation wine culture social norms wine consumption |
| url | https://oaj.fupress.net/index.php/wep/article/view/8873 |
| work_keys_str_mv | AT marcosviniciusaraujo socialmobilityandthesocialrepresentationofsparklingwineinbrazilandfrance AT gregorylomonaco socialmobilityandthesocialrepresentationofsparklingwineinbrazilandfrance AT kellylissandrabruch socialmobilityandthesocialrepresentationofsparklingwineinbrazilandfrance |