Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study
This study investigated the influence of social relationships and system experiences on consumers’ acceptance of social commerce (s-commerce) in the fashion sector. Perceived social connectedness, critical mass, ease of use, system capability, enjoyment, and usefulness were examined as factors impac...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-06-01
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| Series: | International Journal of Information Management Data Insights |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096825000151 |
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| author | Sahil Singh Jasrotia Alex Pak Ki Kwok Surabhi Koul |
| author_facet | Sahil Singh Jasrotia Alex Pak Ki Kwok Surabhi Koul |
| author_sort | Sahil Singh Jasrotia |
| collection | DOAJ |
| description | This study investigated the influence of social relationships and system experiences on consumers’ acceptance of social commerce (s-commerce) in the fashion sector. Perceived social connectedness, critical mass, ease of use, system capability, enjoyment, and usefulness were examined as factors impacting consumers’ intention to use s-commerce. Data from 558 valid responses were analysed using structural equation modelling. The results revealed that perceived social connectedness indirectly influences perceived usefulness and intention to use s-commerce through system experience-related factors. However, no significant effect was found between perceived system capability and perceived usefulness. The proposed model explains 64% of the variance in perceived usefulness and 62% in intention to use. This study fills a research gap by providing insights into the impact of social relationships and system experiences on consumer acceptance of s-commerce in fashion retailing. It offers guidance for practitioners to improve their s-commerce platforms and marketing strategies. |
| format | Article |
| id | doaj-art-c2b0406d2beb49b7b4e9181e98ff2b20 |
| institution | OA Journals |
| issn | 2667-0968 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | International Journal of Information Management Data Insights |
| spelling | doaj-art-c2b0406d2beb49b7b4e9181e98ff2b202025-08-20T02:31:12ZengElsevierInternational Journal of Information Management Data Insights2667-09682025-06-015110033310.1016/j.jjimei.2025.100333Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical studySahil Singh Jasrotia0Alex Pak Ki Kwok1Surabhi Koul2Department of Marketing, International Management Institute, Kolkata, West-Bengal, IndiaData Science and Policy Studies Programme, School of Governance and Policy Science, Faculty of Social Science, The Chinese University of Hong Kong, Hong Kong, China; Corresponding author at: Room 517D, Chen Kou Bun Building, Chung Chi College, The Chinese University of Hong Kong, Hong Kong.Department of Marketing, Fore School of Management, Delhi, IndiaThis study investigated the influence of social relationships and system experiences on consumers’ acceptance of social commerce (s-commerce) in the fashion sector. Perceived social connectedness, critical mass, ease of use, system capability, enjoyment, and usefulness were examined as factors impacting consumers’ intention to use s-commerce. Data from 558 valid responses were analysed using structural equation modelling. The results revealed that perceived social connectedness indirectly influences perceived usefulness and intention to use s-commerce through system experience-related factors. However, no significant effect was found between perceived system capability and perceived usefulness. The proposed model explains 64% of the variance in perceived usefulness and 62% in intention to use. This study fills a research gap by providing insights into the impact of social relationships and system experiences on consumer acceptance of s-commerce in fashion retailing. It offers guidance for practitioners to improve their s-commerce platforms and marketing strategies.http://www.sciencedirect.com/science/article/pii/S2667096825000151Social commerceFashion sectorSystem experienceSocial relationshipsTechnology acceptance |
| spellingShingle | Sahil Singh Jasrotia Alex Pak Ki Kwok Surabhi Koul Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study International Journal of Information Management Data Insights Social commerce Fashion sector System experience Social relationships Technology acceptance |
| title | Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study |
| title_full | Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study |
| title_fullStr | Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study |
| title_full_unstemmed | Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study |
| title_short | Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study |
| title_sort | exploring the impact of social relationships and system experiences on consumers acceptance of social commerce in the fashion sector an empirical study |
| topic | Social commerce Fashion sector System experience Social relationships Technology acceptance |
| url | http://www.sciencedirect.com/science/article/pii/S2667096825000151 |
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