RESEARCH OF GENDER-BASED BEHAVIOURAL DIFFERENCES IN THE PURCHASING DECISION-MAKING PROCESS
The goal of this paper is to explore changes in consumer behavior which were caused by mo-dern consumer trends with the accent on gen-der-based differences in behavior by purcha-sing process. Consumer behavior in the pur-chasing process depends on a great number of factors, and one of them is certa...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics, University of Tuzla
2020-05-01
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| Series: | Economic Review |
| Subjects: | |
| Online Access: | http://er.ef.untz.ba/index.php/er/article/view/63 |
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