Organizational identity construction of Colombian brands of swimwear on Instagram
The analysis of brand management through images on social networks has become increasingly important for companies, and this is why the purpose of this article is to analyse how visual content strategies and interactions with consumers on Instagram contribute to the construction of the organizationa...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2025-03-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | https://ojs.ehu.eus/index.php/CG/article/view/27435 |
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