Applying Digital Marketing Strategies to Promote Tourist Areas in Romania in the Digital Era
Implementing digital marketing strategies to promote national tourist destinations is essential to attract large numbers of visitors. Additionally, the use of social media and content marketing helps to strengthen a virtual community with a common interest in tourism. Digital strategies can be us...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2024-11-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3360.pdf |
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| Summary: | Implementing digital marketing strategies to promote national tourist destinations is
essential to attract large numbers of visitors. Additionally, the use of social media and
content marketing helps to strengthen a virtual community with a common interest in
tourism. Digital strategies can be used to promote tourism areas, contribute to sustainable
development, and strengthen online presence in the modern landscape. National tourism is
an important factor for economic development and strengthening the cultural identity of the
country. Although tourism is a very important economic sector in a country, we noticed that
there are not many studies in the field of implementation of strategies or management plans
for the promotion of national tourism. Thus, this research started precisely from the desire
to identify the most appropriate solutions for the promotion of national tourism. The
objective of the study was to contribute to strengthening the image of national tourism by
implementing a sustainable and innovative strategy, adapted to the current market
requirements and the specific needs of each region of tourism. In this research, we used the
fuzzy set Qualitative Comparative Analysis (fsQCA) software to identify the optimal
solutions for the promotion of the tourism sector in Romania to make this activity a
national priority. This research is necessary to optimise the overall promotion strategy of
the national tourism sector. Furthermore, the online environment offers great opportunities
to showcase cultural resources and heritage, and every country needs to understand the
persuasive power of the Internet. Promoting tourism through the right online strategies
must not remain just an option, but must become the norm. |
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| ISSN: | 1582-9146 2247-9104 |