The Adoption of Technology Acceptance Model in E-commerce with Artificial Intelligence as a Mediator

The Adoption of Technology Acceptance Model in E-commerce with Artificial Intelligence as a Mediator

The rapid advancement of technology has significantly changed how consumers approach their purchasing habits. The global volume of online commerce has seen a significant surge, largely due to the COVID-19 pandemic, which has accelerated the growth of e-commerce. Increasingly, online merchants are i...

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Bibliographic Details
Main Authors: Aram Massoudi, Muslim N. Zaidan, Azwar Qasim Agha
Format: Article
Language:English
Published: Cátedra UNESCO en Gestión de Información en las Organizaciones (La Habana) 2024-12-01
Series:GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
Subjects:
E-commerce
Artificial Intelligence
Ease of use
Usefulness
Technology Acceptance Model
Online Access:https://gecontec.org/index.php/unesco/article/view/192
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