An investigation on the effects of emotional intelligence in development of brand equity
This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry. The proposed study of this paper uses two questionn...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Growing Science
2014-02-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2013_397.pdf |
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| _version_ | 1849684457508831232 |
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| author | Hosseinali Aziziha Ashkan Faraji Ali Khodsetan Reza Tahermanesh Seyed Shahab Mousavi Elham Agha Alikhani |
| author_facet | Hosseinali Aziziha Ashkan Faraji Ali Khodsetan Reza Tahermanesh Seyed Shahab Mousavi Elham Agha Alikhani |
| author_sort | Hosseinali Aziziha |
| collection | DOAJ |
| description | This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry. The proposed study of this paper uses two questionnaires, one for measuring emotional intelligence and the other for measuring brand equity. The study was performed among 384 people who had used telecommunication industry services in city of Tehran, Iran. Using Spearman correlation test, as well as structural equation modeling, the study has confirmed the positive effects of four emotional components, including self-awareness, emotional management, social skills and self-motivation influence on building brand equity in telecommunication industry. |
| format | Article |
| id | doaj-art-c24f4cbcefc64a9bae9532e86897717a |
| institution | DOAJ |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-02-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-c24f4cbcefc64a9bae9532e86897717a2025-08-20T03:23:27ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-02-014231131410.5267/j.msl.2013.12.023An investigation on the effects of emotional intelligence in development of brand equityHosseinali Aziziha Ashkan FarajiAli KhodsetanReza TahermaneshSeyed Shahab MousaviElham Agha Alikhani This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry. The proposed study of this paper uses two questionnaires, one for measuring emotional intelligence and the other for measuring brand equity. The study was performed among 384 people who had used telecommunication industry services in city of Tehran, Iran. Using Spearman correlation test, as well as structural equation modeling, the study has confirmed the positive effects of four emotional components, including self-awareness, emotional management, social skills and self-motivation influence on building brand equity in telecommunication industry.http://www.growingscience.com/msl/Vol4/msl_2013_397.pdfBrand equityEmotional intelligenceTelecommunication industry |
| spellingShingle | Hosseinali Aziziha Ashkan Faraji Ali Khodsetan Reza Tahermanesh Seyed Shahab Mousavi Elham Agha Alikhani An investigation on the effects of emotional intelligence in development of brand equity Management Science Letters Brand equity Emotional intelligence Telecommunication industry |
| title | An investigation on the effects of emotional intelligence in development of brand equity |
| title_full | An investigation on the effects of emotional intelligence in development of brand equity |
| title_fullStr | An investigation on the effects of emotional intelligence in development of brand equity |
| title_full_unstemmed | An investigation on the effects of emotional intelligence in development of brand equity |
| title_short | An investigation on the effects of emotional intelligence in development of brand equity |
| title_sort | investigation on the effects of emotional intelligence in development of brand equity |
| topic | Brand equity Emotional intelligence Telecommunication industry |
| url | http://www.growingscience.com/msl/Vol4/msl_2013_397.pdf |
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