Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea
Air taxis, a core service within urban air mobility (UAM), have the potential to enhance user satisfaction and address societal challenges such as traffic congestion and environmental pollution. However, the success of this service is often hindered by various concerns. To ensure successful implemen...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Wiley
2024-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2024/6555597 |
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| _version_ | 1832546488754896896 |
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| author | Ansun Park Seungmin Lee |
| author_facet | Ansun Park Seungmin Lee |
| author_sort | Ansun Park |
| collection | DOAJ |
| description | Air taxis, a core service within urban air mobility (UAM), have the potential to enhance user satisfaction and address societal challenges such as traffic congestion and environmental pollution. However, the success of this service is often hindered by various concerns. To ensure successful implementation, we investigate the factors influencing public acceptance of air taxis. This study distinguishes itself from previous research in three key aspects. First, it introduces a novel classification of the factors into individual and societal dimensions. Second, it is among the first to apply a value-based adoption model to understand the intention to adopt air taxis, including UAM. Third, it uniquely considers the Korean perspective, unlike most existing studies that focus on Western cultural contexts. To identify the consumers’ perceptions, we conducted interviews with experts and surveyed a sample of 1,000 members of the general public in Korea. Our findings suggest that perceived value for society, as well as perceived value for individual users, significantly influences adoption intention. We discuss both academic insights and practical implications for policy and industry, supporting the commercialization of Korean UAM (K-UAM) promoted by the Korean government. |
| format | Article |
| id | doaj-art-c2400ee736794e398003050c35877775 |
| institution | Kabale University |
| issn | 2042-3195 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Advanced Transportation |
| spelling | doaj-art-c2400ee736794e398003050c358777752025-02-03T06:51:37ZengWileyJournal of Advanced Transportation2042-31952024-01-01202410.1155/2024/6555597Analysis of Factors Influencing Public Acceptance of Air Taxis in South KoreaAnsun Park0Seungmin Lee1Technology Policy Research DivisionTechnology Policy Research DivisionAir taxis, a core service within urban air mobility (UAM), have the potential to enhance user satisfaction and address societal challenges such as traffic congestion and environmental pollution. However, the success of this service is often hindered by various concerns. To ensure successful implementation, we investigate the factors influencing public acceptance of air taxis. This study distinguishes itself from previous research in three key aspects. First, it introduces a novel classification of the factors into individual and societal dimensions. Second, it is among the first to apply a value-based adoption model to understand the intention to adopt air taxis, including UAM. Third, it uniquely considers the Korean perspective, unlike most existing studies that focus on Western cultural contexts. To identify the consumers’ perceptions, we conducted interviews with experts and surveyed a sample of 1,000 members of the general public in Korea. Our findings suggest that perceived value for society, as well as perceived value for individual users, significantly influences adoption intention. We discuss both academic insights and practical implications for policy and industry, supporting the commercialization of Korean UAM (K-UAM) promoted by the Korean government.http://dx.doi.org/10.1155/2024/6555597 |
| spellingShingle | Ansun Park Seungmin Lee Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea Journal of Advanced Transportation |
| title | Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea |
| title_full | Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea |
| title_fullStr | Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea |
| title_full_unstemmed | Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea |
| title_short | Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea |
| title_sort | analysis of factors influencing public acceptance of air taxis in south korea |
| url | http://dx.doi.org/10.1155/2024/6555597 |
| work_keys_str_mv | AT ansunpark analysisoffactorsinfluencingpublicacceptanceofairtaxisinsouthkorea AT seungminlee analysisoffactorsinfluencingpublicacceptanceofairtaxisinsouthkorea |