DEVELOPMENT OF TEA LOCAL COMPANY THROUGH BLUE OCEAN STRATEGY

DEVELOPMENT OF TEA LOCAL COMPANY THROUGH BLUE OCEAN STRATEGY

By the development and ease of today's technology line, it is necessary to design a new marketing strategy to find out the position of EFAS and IFAS, as well as find the right marketing strategy proposal for the company using the Blue Ocean Strategy method. This strategy method offers a concept...

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Bibliographic Details
Main Authors: Akbar Daffa Raharja, Roaida Yanti, Qurtubi, Rahma Fariza
Format: Article
Language:English
Published: UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department 2022-07-01
Series:Journal of Industrial Engineering and Halal Industries
Subjects:
blue ocean strategy
efas
ifas
marketing strategy
swot
Online Access:https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/3526
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