Publishing Brand and Its Communication Potential
In the context of a decline in publishing circulation, there is a need to activate existing methods and ways to correct negative trends. Traditional in overcoming the crisis is the introduction of progressive forms and methods of book trade, but the development of business processes on online platfo...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2023-10-01
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| Series: | Библиосфера |
| Subjects: | |
| Online Access: | https://www.bibliosphere.ru/jour/article/view/1968 |
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