Hyping diffusion: all adopters are not equal
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| Main Authors: | Martin Nunlee, Amiya Basu |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-11-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4848/im_en_2012_03_Nunlee.pdf |
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