Hyping diffusion: all adopters are not equal
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-11-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4848/im_en_2012_03_Nunlee.pdf |
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| _version_ | 1850045900176490496 |
|---|---|
| author | Martin Nunlee Amiya Basu |
| author_facet | Martin Nunlee Amiya Basu |
| author_sort | Martin Nunlee |
| collection | DOAJ |
| format | Article |
| id | doaj-art-c15cf373349e4bec9cf6f5686723d5f9 |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2012-11-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-c15cf373349e4bec9cf6f5686723d5f92025-08-20T02:54:36ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-11-01834848Hyping diffusion: all adopters are not equalMartin NunleeAmiya Basuhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4848/im_en_2012_03_Nunlee.pdf |
| spellingShingle | Martin Nunlee Amiya Basu Hyping diffusion: all adopters are not equal Innovative Marketing |
| title | Hyping diffusion: all adopters are not equal |
| title_full | Hyping diffusion: all adopters are not equal |
| title_fullStr | Hyping diffusion: all adopters are not equal |
| title_full_unstemmed | Hyping diffusion: all adopters are not equal |
| title_short | Hyping diffusion: all adopters are not equal |
| title_sort | hyping diffusion all adopters are not equal |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4848/im_en_2012_03_Nunlee.pdf |
| work_keys_str_mv | AT martinnunlee hypingdiffusionalladoptersarenotequal AT amiyabasu hypingdiffusionalladoptersarenotequal |