Attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks

Social networks can have a significant impact on an organization's operations, on the performance and results of its operations. The social networks accounts audit can be an independent review of relevant activities and other subject issues from the impact on accounts on social networks with th...

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Main Author: Jakovljević Nemanja
Format: Article
Language:English
Published: Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac 2022-01-01
Series:Trendovi u Poslovanju
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Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2022/2334-816X2201026J.pdf
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author Jakovljević Nemanja
author_facet Jakovljević Nemanja
author_sort Jakovljević Nemanja
collection DOAJ
description Social networks can have a significant impact on an organization's operations, on the performance and results of its operations. The social networks accounts audit can be an independent review of relevant activities and other subject issues from the impact on accounts on social networks with the aim of issuing an independent professional opinion on the status and performance of accounts on social networks. Social networks account management is a strategy and risk-based approach for establishing protection mechanisms and strategic activities related to social media accounts, such as brand protection, brand promotion, customer protection, acquiring new customers, communicating with customers and more. The subject of research in this paper is to examine the attitudes of managers about the advantages and disadvantages of internal social networks accounts audit. The main conclusion of the paper is that managers point out the control function in the field of business regularity as the advantage of internal audit in the field of social networks, ie., providing a certain type of assurance on compliance of social media activities with strategic guidelines and internal rules and procedures of the company, while the insufficient level of knowledge of persons engaged in auditing activities on social networks is stated as a flaw.
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institution Kabale University
issn 2334-816X
2334-8356
language English
publishDate 2022-01-01
publisher Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
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series Trendovi u Poslovanju
spelling doaj-art-c15c7fb59c32479e9cf1dfe0b31816b82025-02-10T19:38:25ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562022-01-01101263610.5937/trendpos2201026J2334-816X2201026JAttitudes of managers about the advantages and disadvantages of internal audit of accounts on social networksJakovljević Nemanja0Državna revizorska institucija, Beograd, SerbiaSocial networks can have a significant impact on an organization's operations, on the performance and results of its operations. The social networks accounts audit can be an independent review of relevant activities and other subject issues from the impact on accounts on social networks with the aim of issuing an independent professional opinion on the status and performance of accounts on social networks. Social networks account management is a strategy and risk-based approach for establishing protection mechanisms and strategic activities related to social media accounts, such as brand protection, brand promotion, customer protection, acquiring new customers, communicating with customers and more. The subject of research in this paper is to examine the attitudes of managers about the advantages and disadvantages of internal social networks accounts audit. The main conclusion of the paper is that managers point out the control function in the field of business regularity as the advantage of internal audit in the field of social networks, ie., providing a certain type of assurance on compliance of social media activities with strategic guidelines and internal rules and procedures of the company, while the insufficient level of knowledge of persons engaged in auditing activities on social networks is stated as a flaw.https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2022/2334-816X2201026J.pdfinternal auditaudit of accounts on social networkssocial networks
spellingShingle Jakovljević Nemanja
Attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks
Trendovi u Poslovanju
internal audit
audit of accounts on social networks
social networks
title Attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks
title_full Attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks
title_fullStr Attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks
title_full_unstemmed Attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks
title_short Attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks
title_sort attitudes of managers about the advantages and disadvantages of internal audit of accounts on social networks
topic internal audit
audit of accounts on social networks
social networks
url https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2022/2334-816X2201026J.pdf
work_keys_str_mv AT jakovljevicnemanja attitudesofmanagersabouttheadvantagesanddisadvantagesofinternalauditofaccountsonsocialnetworks